Arbi Labs

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THREE THINGS TO KNOW

We buy brands.

We acquire small Amazon brands and operate them under one roof. Our first brand is iNATUR, live on Amazon.it. More to come.

We run them with AI.

Listings, advertising, customer service, compliance, demand forecasting — all handled by AI agents we build and refine continuously. No marketing team.

We compound.

Lower operating cost means we can pay more for product, charge less to consumers, and reinvest in the brand. We compound, we don't extract.

Currently operating
iNATUR Extra Strong Peruvian MacaiNATUR Strong Lactase 22,000 FCCiNATUR Bone Support Complex
iNATURLive in Italy & Germany

Maca · Lactase · Bone Support — 3 SKUs live

View on Amazon
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WORK WITH US

FOR CDMOS

You manufacture

We're always looking for European CDMO partners for new SKU launches under our existing or future brands.

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FOR BRAND OWNERS

You own a brand on Amazon

We acquire small brands (€5K–100K range) and operate them inside Arbi Labs. If you're looking to exit, we're a buyer.

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FOR OPERATORS

You run brands and want better tools

We're building the AI agents we wish existed when we started. Not available externally yet, but you can join the waitlist.

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Carlo Napolitano

CDMOs have the best products in Europe. They just need a new way to reach consumers.

Carlo NapolitanoCo-Founder, Arbi Labs

Former Commercial Manager at a European FBA aggregator (€12M P&L). Background in PE and growth equity investing.

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Stuart Smith
Stuart SmithCo-Founder, Arbi Labs

Former Investment Manager at a European D2C e-commerce holding. Background in strategy & management consulting.

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Louis Attendu
Louis AttenduCo-Founder , Arbi Labs

Founder of a software consultancy; ex-Solution Architect at a global industrial software company. Mechanical engineer by training.