Most supplement brands on Amazon run on people. We run on AI agents. Here's what that means in practice.
Six functions, six agents.
Listings
AI generates and maintains product pages in 5 European languages. Continuously A/B tested.
Advertising
Agents optimize PPC bids and keywords 24/7 across all marketplaces.
Customer service
Multilingual AI handles 90%+ of inquiries within minutes. Humans review the rest.
Compliance
EFSA claim database integrated. AI pre-screens copy before publish.
Forecasting
Daily demand forecasts. Reorders triggered automatically with manufacturer leads.
Reviews
Real-time sentiment monitoring. AI drafts compliant responses for human approval.
Today: Traditional Reseller
You make it for €2.50. A middleman pockets €6. You'll never see that money.
Tomorrow: Arbi Labs
We bring you closer to the final customer. More margin for you, cheaper for customers.
No fixed fees. No retainers. No setup costs. We split the margin the middleman used to keep. If we don't sell, you don't pay.
The math behind the model.
Traditional Amazon brand operators spend most of their cost base on people: listing copywriters, ad managers, customer service teams, compliance specialists, demand planners. For a single mid-size brand, that's typically €8,000–15,000 per month in operating overhead. Our cost for the same workload is under €2,000.
That gap doesn't get captured by us as profit. It gets reinvested. We can afford to pay manufacturers more per unit than a traditional reseller can. We can hold pricing competitive against larger brands. We can grow review velocity by accepting lower per-unit margin on the first 1,000 customers.
The math compounds across brands. Adding a fifth brand to a traditional operator means hiring another team. Adding a fifth brand to Arbi Labs means feeding more data into the same agents. That's why we can credibly run 10–20 brands with one operator and a small support team, where an aggregator would need 50+ people.